'Climate threat badly understood'

Public understanding of climate change and what people can do to help tackle the problem is very weak, the environment secretary has said.

Margaret Beckett was launching a new campaign to persuade people global warming needs to be tackled now.

Under the banner of "Tomorrow's Climate, Today's Challenge", ministers want to recruit local groups to take the message to new audiences.

The government says its usual campaigns will not change public attitudes.

I still reckon you should appeal to peoples' wallets, as the title of How to Save the World for Free alludes to. Let them see a cut in energy bills and then they'll be ready to listen to you about all sorts of other stuff.

Technorati tag: Climate Change